EC Container 5
The Enactor Commerce Platform marks a transformation in how cross channel retail systems are developed and, perhaps most importantly, how those systems interact. For the first time, retailers have the power to interconnect disparate applications via one commerce-driven platform to enable seamless cross channel operations.
According to recent research (2011 RIS News Cross Channel Tech Trends Study), the synchronization of systems across channels is still in its infancy.
- 66% of retailers surveyed noted they had no or minimal integration between their Point of Sale and e-Commerce systems.
- Respondents noted it’s a close race between point of sale (21%) and e-Commerce (18%) as the long term primary transaction platform of choice on which to build the overall cross-channel strategy.
And that is where the Enactor Commerce Platform emerges. Built on the latest technology and architectural components, the Enactor Commerce Platform delivers what some thought was not yet possible — a single face to the customer. OneView. Leveraging a Service Oriented Architecture and the powerful, visual and business-process-based Enactor Toolkit, the Enactor Retail suite allows the retailer to package disparate, yet critical system components as web services to be called as needed from the Enactor Retail Commerce Platform. This platform becomes the engine from which all cross channel retail systems can be driven. And allows the retailer to present OneView to the customer — cross channel, cross market, cross system.
The Enactor Toolkit runs on industry standard Java platforms and offers a unique and different way of reusing and connecting functions and components to deliver application functionality. Essentially, the toolkit brings together services, object-oriented components and application processes into a set of drag-and-drop design and build environments. For retailers today, the Enactor Commerce Platform provides benefits in transparency, flexibility, speed of development and reliability. Transparency and flexibility is enabled when applications and the connectivity between these applications become drawings that can be manipulated without writing or changing source code. Speed of development and reliability is improved by the extensive use of resource libraries and components that are reused as visual symbols. Overall application supportability is streamlined as the software is no longer a "black box," but instead, is visualized through flow diagrams that are easy to understand by both technical users (programmers) and the business users (analysts) who provide the end user application support.
Contact us to see the Enactor Commerce Platform in action and hear how retailers are leveraging this technology to move to the future of commerce: no channels, no silos, no limits.